Role of a class guide

Sahaaya Mentor

Commerce Association President

Time Table Committee

Tabulation Committee

School of Law member

Assistant coordinator of Centre for Environmental concern

Commercio coordinator

ACME coordinator 

Project and internship

ASCENT - Department newsletter 

Current Designation: Assistant Professor

Start Date: 06/09/2021

Marketing

1.     “Drivers of Impulse Purchases: Understanding Gen Z’s Buying Habits” has been published in the Volume-(2) Issue-(1) Feb-April 2025, ADEJ with PIF:1.024 with plagiarism free through rigorous blind peer review process in term of originality and quality of work by review committee of ADEJ, ISSN: 3048-9751.

2.     “SUSTAINABILITY MEETS SPONTANEITY: EXPLORING THE CONTRADICTION BETWEEN ECO-CONSCIOUSNESS AND IMPULSIVE FASHION CONSUMPTION” in the proceedings of Digital Transformation for a Sustainable Future, ISBN: 978-93-6163-397-3

3.     “A STUDY ON CONSUMERS KNOWLEDGE, PRACTICES AND PERCEPTION TOWARDS ECO-FRIENDLY PRODUCTS AND PACKAGING” has been published in the Kristu Jayanti Journal of Management Sciences 2(2), December 2023, 30-39, e - ISSN: 2583 – 6080.

4.     “The Eco Influence: Social Media Marketing in the Age of Sustainability” in the proceedings of International Conference on Sustainable Business Practices- Issues, Challenges and Prospects, St Aloysius Prakashana, ISBN-978-81-963171-2-6.

Papers presented in Seminars/Conferences:

1.     “Evaluating the Influence of Artificial Intelligence-Based Learning Tools on Academic Performance and Study Efficiency among College Students” in the International Conference on ‘SustainInvest 2026: Global Forum on Sustainable Investing’, organised by School of Commerce, Finance and Accountancy, St Aloysius (Deemed to be University), Mangaluru on 28 August, 2026, in the University Premises.

2.     “Factors Influencing Class Attendance as Predictors of Academic Success: A Survey of Undergraduates in Mangaluru” in the International Conference on ‘SustainInvest 2026: Global Forum on Sustainable Investing’, organised by School of Commerce, Finance and Accountancy, St Aloysius (Deemed to be University), Mangaluru on 28 August, 2026, in the University Premises.

3.     “Determinants of Sustainable Buying Behaviour in Fashion and their Implications for the Circular Economy” at two days international conference on Circular Economy: Multi Regional Perspectives to Innovation, Policy and Practice held on 17^th and 18^th March 2026. Also won the best paper award.

4.     “Sustainable Buying Behaviour in Fashion: Drivers and Implications for a Closed-Loop System” at the National Seminar on Sustainable Management Practices for Bharat @ 2047: Advancing SDG 8 & 12 for a Green, Inclusive and Resilient Economy organized by the Department of Management, Kristu Jayanti (Deemed to be University), Bengaluru on 11^th March 2026.

5.     “Impact of Student Lifestyle on Sustainable Development” in the International Conference on Power of Cooperatives in Sustainable Development organized by SACTCC Society Ltd., Mangaluru in collaboration with School of Commerce, Finance and Accountancy held at St Aloysius (Deemed to be University) Mangaluru on 16^th January 2026.

6.      “Study on Sustainable Development Awareness among Working Women” in the International Conference on Power of Cooperatives in Sustainable Development organized by SACTCC Society Ltd., Mangaluru in collaboration with School of Commerce, Finance and Accountancy held at St Aloysius (Deemed to be University) Mangaluru on 16^th January 2026.

7.      “A Study on the Impact of Sustainable Branding on Young Consumers Purchase Decisions” in the International Conference on Power of Cooperatives in Sustainable Development organized by SACTCC Society Ltd., Mangaluru in collaboration with School of Commerce, Finance and Accountancy held at St Aloysius (Deemed to be University) Mangaluru on 16^th January 2026.

8.      “A Study on Students Knowledge, Attitudes and Participation in Sustainable Development” in the International Conference on Power of Cooperatives in Sustainable Development organized by SACTCC Society Ltd., Mangaluru in collaboration with School of Commerce, Finance and Accountancy held at St Aloysius (Deemed to be University) Mangaluru on 16^th January 2026.

9.     “Green Principles Meet Sudden Purchases: Exploring the Contradiction between Eco-consciousness and Impulsive Fashion Consumption” in the Inter Disciplinary Research Conclave Collaboration across Disciplines through Interdisciplinary Research 2.O on 6^th December 2025 held at St Aloysius (Deemed to be University), Mangaluru.

10.  “SUSTAINABILITY MEETS SPONTANEITY: EXPLORING THE CONTRADICTION BETWEEN ECO- CONSCIOUSNESS AND IMPULSIVE FASHION CONSUMPTION at the International Conference on "Sustainable Economic Growth through Digital Revolution (SEGDR)", organized by the Department of Commerce, Kristu Jayanti (Deemed to be University), Bengaluru on 25th and 26th September 2025.

11.   “Understanding Gen Z's Impulse Buying: Key Drivers and Consumer Trends” at the 4th International Conference on Resilience and Progress: Pioneering Transformative Pathways to Sustainability (ICRPPTPS) organised by the Department of Professional Accounting and Finance, Kristu Jayanti College, Autonomous, Bengaluru on 21 & 22, February 2025.

12.   “Drivers of Impulse Purchases: Understanding Gen Z’s Buying Habits in the International Conference on Industry and Innovation- Building Resilient Leadership for Inclusive and Sustainable Development organized by School of Commerce, Finance and Accountancy in collaboration with ISDC held at St Aloysius (Deemed to be University), Mangaluru on 12^th February 2025.

13.   “Evaluating Consumer Trust and Security in E-commerce- A study of of online shopping concerns” during the "Protect and Serve: The 2024 International (Virtual) Conference on Product Safety and Consumer Advocacy” Organized by Dr. D. Y. Patil Law College, Pimpri, Pune, India in collaboration with The Safety Chic, Nigeria and Ramkrishna Law Firm and Research Centre, Chikodi, Karnataka, India held on 20th & 21st September 2024.

14.  “The Eco Influence: Social Media Marketing in the Age of Sustainability” in the International Conference on Sustainable Business Practices- Issues, Challenges and Prospects, organized by the Department of Commerce, in collaboration with KVC academy and ISDC, held at St Aloysius (Deemed to be University), Mangaluru on 19^th March 2024.

15.  “A STUDY ON CONSUMERS KNOWLEDGE, PRACTICES AND PERCEPTION TOWARDS ECO-FRIENDLY PRODUCTS AND PACKAGING” in the International Conference on Sustainable Business Practices- Issues, Challenges and Prospects, organized by the Department of Commerce, in collaboration with KVC academy and ISDC, held at St Aloysius (Deemed to be University), Mangaluru on 19^th March 2024. Also won the Best paper award.

1.     THE ECO INFLUENCE: SOCIAL MEDIA MARKETING IN THE AGE OF SUSTAINABILITY in the proceedings of International Conference on “Sustainable Business Practices- Issues, Challenges and Prospects”, ISBN-978-81-963171-2-6

Presented a paper titled and won best paper award: “A study on consumers knowledge, practice and perception towards eco-friendly products and packaging” in International conference on sustainable business practices: Issues, Challenges and Prospects organized by the Department of commerce, St Aloysius (Deemed to be University in association with KVC academy and ISDC on March 19th 2024.

1.     “Determinants of Sustainable Buying Behaviour in Fashion and their Implications for the Circular Economy” at two days international conference on Circular Economy: Multi Regional Perspectives to Innovation, Policy and Practice held on 17^th and 18^th March 2026. Also won the best paper award.

WORKSHOPS/ WEBINARS:

• 1.     National Level Webinar on "Research Methodology and Data Handling " Organized by Department of Economics, Commerce and Statistics, Shree Khasgatesh College of Arts, Commerce and Science held on 12th March, 2026.
• 2.     Participated in a workshop on Tools and Techniques for Scientific Research organized by School of Business and Management in association with School of Commerce, Finance and Accountancy, St Aloysius (Deemed to be University) held on 22^nd February 2025.
• 3.     Workshop on Systematic Literature Review organized by School of Commerce, Finance and Accountancy, St Aloysius (Deemed to be University) on 18^th January 2025.
• 4.     Workshop on Exordium to Research Hour organized by School of Business and Management and School of Commerce, Finance and Accountancy, St Aloysius (Deemed to be University) on 31^st August 2024.
• 5.     Workshop titled "Design Thinking” organized by the Department of Professional Accounting and Finance, Kristu Jayanti College, Autonomous, Bengaluru on July 18, 2024.
• 6.     Workshop on Curriculum Internationalization under RISHI held on December 4, 2023 at St Aloysius (Deemed to be University).
• 7.     Online lecture 2 on Entrepreneurship “From Lab to Landscape: Advancements in Bamboo Tissue Culture Technology” organized by Institutional Biotech Hub, Bahona College, Jorhat held on 21^st November 2023.
• 8.     National Webinar titled “Educational Institutions in Ancient Bihar” held on 6th August, 2023 organized by Scholars’ Discussion Forum, Nalanda (Bihar) and Nalanda Foundation, Ghosrawan (Nalanda)
• 9.     National Webinar on Entrepreneurship Skill, Attitude & Behaviour Development in Collaboration with Centre for Women Entrepreneurship (CWE) & Institution Innovation Council of St. Mira’s College for Girls, Pune on 26^th July 2023.
• 10.  Hands-on Workshop on OBE and Question Bank preparation using QnSmartI organized by the IQAC of St Aloysius College (Autonomous) Mangaluru and The Office of Registrar and Controller of Examinations in association with ipsr solutions limited on 14 July 2023.
• 11.  National level Webinar on “How to File Income Tax Returns” organized by Government First Grade College, Kavoor in collaboration with MUCTA on 2^nd July 2022.
• 12.  National level Webinar on “Futures & Options” organized by Department of commerce, St. Aloysius College, Mangaluru in association with MUCTA on 13^th April 2022.
• 13.  National level Webinar on “Derivatives Decoded” organized by Department of commerce, St. Aloysius College, Mangaluru in association with MUCTA on 1^st April 2022.
• 14.  Workshop on SPSS conducted by International Skill Development Corporation at St Aloysius College, Mangaluru on 31^st January and 1^st February 2022.
• 15.  National Webinar on “New Trends in Privatization and the Indian Economy” organized by the Department of commerce & economics of Janvikas Mahavidyalaya, Bansarola on 24^th January 2022.
• 16.  National Webinar on “Business Action on Climate Change” organized by the Department of Commerce on 27^th September 2021.
• 17.  Investor Awareness Program conducted by Sraddha Academy for Financial Education in Partnership with IQAC & Department of Business Administration and Commerce, St. Aloysius College (Autonomous), Mangaluru on 18^th October 2021.

• FDP/ MDP attended:

  1.     “AI in Research: Smart Literature Review and Manuscript Writing”, organized by the Department of Commerce, Government First Grade College, Uppinangady in association with IQAC and PencilBitz held on 12^th September 2026.

  2.     MDP on “Data to Dashboard: A hands-on introduction to Power BI”, organized by the School of Commerce, Finance and Accountancy, St Aloysius (Deemed to be University), Mangaluru from 20^th July to 25th July 2026.

  3.     “AI assisted Literature Review for beginners”, organized by the School of Commerce, Finance and Accountancy, St Aloysius (Deemed to be University), Mangaluru from 25^th June to 3^rd July 2026.

  4.     “Conceptual Framework and Research Design in Social Science Research”, organised by School of Commerce, Finance and Accountancy, St Aloysius (Deemed to be University), Mangaluru on 2 May, 2026.

  5.     Participated in IP Awareness Training under National Intellectual Property Awareness Mission on 18^th March 2026.

  6.     “AI Tools for Literature Review and Research Gap Identification”, organized by the School of Commerce, Finance and Accountancy, St Aloysius (Deemed to be University), Mangaluru on 16^th March 2026.

  7.     “Advanced & Industry-Oriented Curriculum Design in Commerce and Management”, organized by the Department of Commerce, Kristu Jayanti (Deemed to be University), Bengaluru from 9th to 13th March 2026.

  8.     “Conceptual Framework to Publication: Developing and Validating Research Models using PLS-SEM” organized by School of Business and Management St Aloysius (Deemed to be University) Mangaluru on 9^th March 2026.

  9.     “Strategies for using AI for Literature Review, Data Analysis, and Manuscript Preparation” organized by the Department Cell in Nilgiri College of Arts and Science in association with Pencilbitz, 20^th February 2026.

  10.  Participated in IP Awareness Training under National Intellectual Property Awareness Mission on 17^th February 2026.

  11.  “Smart Research Writing with AI: Publication, Proposal and Project Funding Platforms” organized by the Department of Management, Kristu Jayanti (Deemed to be University), Bengaluru from 9^th to 16^th February 2026.

  12.  “A Methodological Framework for Topic, Questionnaire Development and Modelling in Survey Research” organized by School of Commerce, Finance and Accountancy, St Aloysius (Deemed to be University) Mangaluru on 7^th February 2026.

  13.  “Generative AI for PhD Scholars” organized by St Aloysius (Deemed to be University) Mangaluru in collaboration with Falco Peregrinus Technologies Pvt. Ltd on 9^th January 2026.

  14.  “CO-PO Mapping and Attainment”, organized by School of Business and Management in association with School of Commerce, Finance and Accountancy, St Aloysius (Deemed to be University) Mangaluru on 19^th and 20^th August 2025.

  15.  Completed and obtained grade A in the online short term FDP on “Role of Higher Education in Viksit Bharat” organized be Malaviya Mission Teacher Training Centre, H.N.B Garhwal University, Srinagar, Uttarakhand from 12^th to 18^th August 2025.

  16.  “Conceptual Clarity: Framework for Successful Research” organized by School of Commerce, Finance and Accountancy, St Aloysius (Deemed to be University) Mangaluru on 28^th June 2025.

  17.  “Connecting the Dots: A Guide to Conceptual Framework”, organized by School of Commerce, Finance and Accountancy, St Aloysius (Deemed to be University) Mangaluru on 12^th April 2025.

  18.  “Unlocking Insights: Advanced Research Methodology and Data Analysis” organized by the Consortium of Higher Educational Institutions for Research and Development from 27^th to 29^th January 2025.

  19.  Participated in IP Awareness/Training program under NATIONAL INTELLECTUAL PROPERTY AWARENESS MISSION

  20.   “AI in Academics and Research” organized by the Department of Professional Accounting and Finance, Kristu Jayanti College, Autonomous, Bengaluru dated from 11th – 17th December, 2024.

  21.  “Modern Research Tools Using Computers” organized by the School of Information Science and Technology, St Aloysius (Deemed to be University) Mangaluru on 4^th December 2024.

  22.   “Mastering Systematic Literature Review: Tools, Techniques and Best Practices” organized by the Post Graduate Department of Business Administration, School of Business and Management, St Aloysius (Deemed to be University) Mangaluru on November 23^rd 2024.

  23.  “Advances in Social Science Research Tools, Techniques, and Trends” organised by the Department of Economics, Kristu Jayanti College, Autonomous, Bangalore, from 06/11/2024 to 14/11/2024.

  24.  "Innovative Pedagogical Strategies Using AI & Digital Platform" organised by the Department of Commerce (UG), Kristu Jayanti College, Autonomous, Bengaluru from 4th - 11^th November, 2024.

  25.  “Research and Publication Ethics and Intellectual Property Rights” on 7^th November 2024 held at St Aloysius (Deemed to be University) Mangaluru.

  26.  FDP held on 3^rd October 2024, at St Aloysius (Deemed to be University) Mangaluru.

  27.  FDP organized by the HR Department, St Aloysius (Deemed to be University) Mangaluru 27^th and 28^th June 2024.

  28.  “Contemporary Trends in Commerce and Management Teaching and Research” organized by the Consortium of Higher Educational Institutions for Research & Development (CHIRD) from 22nd April to 29th April 2024.

  29.  “Pedagogical Tools Fostering Innovation in Teaching for Generation Z Learners” organized by the Department of Management, Kristu Jayanti College (Autonomous), Bengaluru from February 12th 2024 to February 19th 2024.

  30.  FDP on employability skills organized by St Aloysius College on 18^th December 2023.

  31.  “Reshaping Education: AI- Powered Pedagogy and Research” organized by the Department of Professional Management Studies, Kristu Jayanti College, Autonomous, Bengaluru from 4th December 2023 to 11th December 2023.

  32.  “Machine Learning and Data Visualization using Python” organized by the School of Management, Kristu Jayanti College, Autonomous, Bengaluru from 22nd November to 30^th November 2023.

  33.  “Cloud Infrastructure” organized by KLS GOGTE INSTITUTE OF TECHNOLOGY , Karnataka from 21^st to 25^th August 2023.

  34.  “Underlying Threads of OBE” organized by the IQAC of St Aloysius College (Autonomous) Mangaluru in association with IPSR solutions limited on 11 March 2022

  35.  “Re-imagining Internationalization” organized by AIACHE along with IQAC, St Aloysius College, Mangaluru on 21^st January 2022.

  36.  “EMERGING TRENDS IN E-LEARNING” organized by Department of English, Universal School of Administration, Bengaluru held on 29th Jan 2022.

  37.  “Empowering commerce teachers for NEP 2020” organised by MUCTA from 30^th November to 2^nd December 2021.

Trainings/ refresher/Orientation Programmes attended 

1.     UGC sponsored online Refresher course in Commerce and Management conducted by the UGC- Malaviya Mission Teacher Training Centre, Bharathiar University held from 3^rd July to 16^th July 2026, and obtained A grade.

2.     NEP 2020 Orientation & Sensitization Programme under Malaviya Mission Teacher Training Programme (MMTTP) of University Grants Commission (UGC) organized by UGC-Malaviya Mission Teacher Training Centre, Patna University, Patna from 22.06.2026 to 30.06.2026.

3.     5 day online series on Qualitative Research in Political and Social Sciences organized by MCC Research Colloquim from 23^rd to 27^th March 2026. 

4.     Multidisciplinary Short-Term Training Programme entitled, "Role of AI in Higher Education: Enhancing Teaching, Learning and Research” organized by the Department of Computer Science, Assam University, Silchar under the aegis of the UGC-Malaviya Mission Teacher Training Centre, Assam University, Silchar during March 09th to March 14th, 2026.

5.     Short Term course in Gender sensitisation organised by UGC- Malaviya Mission Teacher Training centre, Patna University, Patna, in collaboration with Department of Political Science, Patna University, Patna from 16th- 21st February 2026.

6.     Completed Online Refresher Course in Commerce, Economics and Management with A+ grade from July 18-31, 2025.

7.     Completed the NEP 2020 Orientation & Sensitization Programme (MMC-005-2025-JAN-A-03393) organized by School of Education, Babasaheb Bhimrao Ambedkar University, Lucknow in collaboration with UGC-MMTTC Assam University, Silchar during March 18-27, 2025.

8.     Completed the NEP 2020 Orientation & Sensitization Programme under Malaviya Mission Teacher Training Programme (MM-TTP) of University Grants Commission (UGC) Organized by MMTTC, Kannur University from 21.05.2024 to 30.05.2024.

9.     30 hours Intensive Training in Research Excellence organized by the HR Department, St Aloysius (Deemed to be University) Mangaluru during the Academic year 2024-25.

10.  Two-week Refresher Course in “Managing Online Classes & Co- creating MOOCS” organized by Ramanujan College, University of Delhi in collaboration with SST college of commerce Ulhasnagar, Maharashtra under the aegis of ministry of education PMMMNMT from 05 – 19 August, 2023 and obtained Grade A+.

1.     International Conference on ‘SustainInvest 2026: Global Forum on Sustainable Investing’, organised by School of Commerce, Finance and Accountancy, St Aloysius (Deemed to be University), Mangaluru on 28 August, 2026, in the University Premises.

2.     International Seminar on “Entrepreneurship in the Global Economy: Building Entrepreneurial Mindset through Education and Industry Experience”, organised by School of Commerce, Finance and Accountancy, St Aloysius (Deemed to be University), Mangaluru on 28 July, 2026.

3.     International conference on Circular Economy: Multi Regional Perspectives to Innovation, Policy and Practice organized by St Aloysius (Deemed to be University) and MBC college of Engineering and Technology held on 17^th and 18^th March 2026.

4.     International Conference on Entrepreneurship in the 21^st Century: Global Shifts and Strategic Challenges organized by School of Commerce, Finance and Accountancy, St Aloysius (Deemed to be University) held on 14^th March 2026.

5.     International Conference on Power of Cooperatives in Sustainable Development organized by SACTCC Society Ltd., Mangaluru in collaboration with School of Commerce, Finance and Accountancy held at St Aloysius (Deemed to be University) Mangaluru on 16^th January 2026.

6.     National level seminar on Pension and Health: Need of the Hour organized by School of Business and Management and School of Commerce, Finance and Accountancy, St Aloysius (Deemed to be University) held on 11^th December 2025.

7.     International Conference on "Sustainable Economic Growth through Digital Revolution (SEGDR)", organized by the Department of Commerce, Kristu Jayanti (Deemed to be University), Bengaluru on 25th and 26th September 2025.

8.     International conference on Emerging Trends in the Field of Commerce, Economics, IPR, Entrepreneurship and Management organized by the Department of Commerce, Department of Arts and Department of Self Finance in collaboration with IQAC On 12^th April 2025.

9.     International Conference on Resilience and Progress: Pioneering Transformative Pathways to Sustainability (ICRPPTPS) organized by the Department of Professional Accounting and Finance, Kristu Jayanti College, Autonomous, Bengaluru on 21 & 22, February 2025.

10.  International Conference on Industry and Innovation- Building Resilient Leadership for Inclusive and Sustainable Development organized by School of Commerce, Finance and Accountancy in collaboration with ISDC held at St Aloysius (Deemed to be University) Mangaluru on 12^th February 2025.

11.  National seminar on The Consumer Protection Act, 2019: Issues and Challenges organized by Shankarrao Chavan Law College on 17^th August 2024.

12.  International conference on sustainable business practices: Issues, Challenges and Prospects organized by the Department of commerce, St Aloysius (Deemed to be University in association with KVC academy and ISDC on March 19^th 2024.

13.  National conference on scientific approaches for sustainable development organized by wilsons college Mumbai on 4^th and 5^th December 2023.

14.  National level seminar on “INTELLECTUAL PROPERTY RIGHTS” held on August 31, 2023 organised by Seshadripuram academy of business studies.

15.  JESCOL seminar organized by MJES on 7^th and 8^th july 2023.

16.  National level seminar on “Innovative Trends in Public Relations to Introduce and Promote Products” organized by the Sathyabama institute of science & technology, Chennai on 2^nd February 2022.

17.  Teacher’s conference on “Empowering Educators” organized by ICSI on 28^th September 2021.