Assistant Professor - Stage I
MA, M.Phil, Ph.D.
I am currently serving as an Assistant Professor in the Department of Media Studies at St Aloysius (Deemed to be University), Mangalore. My academic journey is deeply rooted in a passion for understanding and exploring the multifaceted dimensions of communication.
My areas of specialization include Information and Communication Technologies (ICT) and Media, Development Communication, Film Studies, and New Media. With a strong research background spanning over six years, including my MPhil. I have published scholarly papers in reputed journals, including those indexed in Scopus and listed under the ABDC catogery.
Through my research, I strive to contribute meaningful insights that bridge technology and media, fostering innovative communication strategies that serve the broader interests of society.
| Sl.No | Qualification Level | University | Area of Specialization | Year of Completion | Awards |
|---|---|---|---|---|---|
| 1 | PhD | Amrita Vishwa Vidhyapeetham | Visual Communication | 2026 | |
| 2 | Mphil | Amrita Vishwa Vidhyapeetham | Visual Media and Communication | 2020 | |
| 3 | MA | Amrita Vishwa Vidhyapeetham | Journalism, Mass Communication & Video Production | 2019 | |
| 4 | BA | Kerala University | Journalism, Mass Communication & Video Production | 2014 |
4. Part of 22nd DC International Media Crew
5. Editorial member of G20 Pre -Interfaith Summit-
6. Media Crew member of UGC-NACC National workshop
7. -Media Crew member of Kerala Squash Rackets Association
8. Cinematographer of 2 Documentaries,3 Short films, 1 PSA& 3News stories
9. Coordinated Media and is crew for several college fests Media
1. Coverage for Tech Fest for Amrita University, Anokha2018 &2019
1. Media Coverage for National level clean India initiative by Amrita University-Amala BarathamMedia
1. Crew Member of KCYM K2K(Kasargode to Kanyakumari)
1. From press releases to dashboards: A teaching case on social media crisis communication- ournal of Information Technology, Teaching Cases- Scopus, Q2
2. The hybrid IT sourcing model: Will it work for media enterprises?- Journal of Information Technology, Teaching Cases- Scopus, Q2
3. Green Fields, Smart Tech: The Digital Transformation of Rural Farming - Qubahan Academic Journal- Scopus Q1
4. E-Governance Evolution: India’s Digital Leap from Files to Cloud- (Journal of Information Technology, Teaching cases-,Scopus, Q2
5. Catalyzing Digital Transformation: Insights from Rural India- (Academy of Marketing Studies Journal (AMSJ) Volume 29Issue 1 (ABDC, B)
6. A Study on the advantages of Akshaya e-Centres among citizens in the Thiruvananthapuram District- Journal of PositiveSchool Psychology, 6(3), 5868-5877
7. A Hero’s Journey: A study on The Dark Knight Trilogy ( International Journal of Psychosocial Rehabilitation)
1. AI in Digital Advertising: A Review of Consumer Behavior Prediction and Ethical
Concerns- IEEE Conference, INDIACOM 2026, Scopus
2. . Assessing the Effectiveness of Digital Technologies in Enhancing Climate-Smart Agricultural Practices among Smallholder Farmers in Semi-Arid Regions- 10th International Conference on “Economic Growth and Sustainable Development – Emerging Trends- 2025- ISBN code 978-93-83302-82-6
3. Trust and Transparency: How Ethical Marketing Shapes Consumer Loyalty- International Conference 2024 on ‘Managing Talent and Market in Artificial Intelligence (AI) Driven Digital Economy’
4. Trust and Transparency: How Ethical Marketing Shapes Consumer Loyalty, AI Integration- INDIACOM2025- IEEE- Scopus
5. Online teaching and learning during COVID-19: a study among selected university students- International Journal Of Research Culture Society- International Virtual Conference on “Media, Culture and Society” 22-24 January, 2021
6. Infusion of Information and Communication Technology (ICT) in Gujarat Rural development with E-Governance-(International Journal Of Research Culture Society Issn: 2456-6683 - International Virtual Conference on “Media, Culture and Society” 22-24 January, 2021
1REFERENCE
AI in Digital Advertising: A Review of Consumer Behavior Prediction and Ethical
Concerns- IEEE Conference, INDIACOM 2026, Scopus
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