Associate Dean, Associate Professor Stage 1
Dr. Mamatha is an Associate Professor and Associate Dean at the School of Business and Management, St. Aloysius (Deemed to be University), Mangaluru. She holds MCom, NET with JRF, MPhil in Marketing, and a PhD in Retail Marketing from Mangalore University.
With 19 years of teaching experience, Dr. Mamatha has played a pivotal role in shaping the academic journeys of undergraduate students and currently mentors five research scholars. Her expertise extends to retail marketing, business management, and academic research, making her a valuable contributor to the field.
She has presented research papers at national and international conferences and has published extensively in reputed journals. Her commitment to research is further demonstrated by her successful completion of a UGC-funded minor research project.
Passionate about education and research, Dr. Mamatha continues to inspire students and contribute meaningfully to the academic community through her mentorship, scholarly work, and leadership roles.
| Sl.No | Qualification Level | University | Area of Specialization | Year of Completion | Awards |
|---|---|---|---|---|---|
| 1 | PhD in Commerce | Mangalore University | RETAIL MARKETING | 2021 | |
| 2 | NET with JRF | . | Commerce | 2011 | |
| 3 | M.Phil | Mangalore University | RETAIL MARKETING | 2011 | |
| 4 | Master of Commerce | Mangalore University | Human resource development and management | 2006 | |
| 5 | Bachelor of Commerce | Mangalore University | Cost A/c and Tax | 2004 |
Ø Associate Dean School of Business and Management
Ø Member of Board of studies in BBA
Ø Member of External Academic Advisory Meeting
Ø Certificate course coordinator in EDP
Ø Assistant Coordinator for Time Table
Ø NAAC/AQAR CRITERIA HEAD
Ø Dean Entrepreneurship cell
Ø Dean Consultancy cell
Ø Dean Aloysius Incubation Centre
Ø Member of Board of Examination BBA and BVoc in Retail marketing
Ø Member of Board of studies in BVoc in Retail marketing
Ø Member of IQAC
Ø Member of Examination Reform Committee and Malpractice committee
Ø Member of Student Welfare office
Ø Chief Examination Coordinator (2010-13)
Ø NAAC criteria head
Ø HOD - BBA Department (2012-13)
Ø Dean -BBA Department (2013-20) (2023-24)
Ø Coordinator – Tabulation
Ø Mentor
Ø Coordinator - NASA space apps challenge 2021for Mangaluru region
Ø IGNOU - Academic Counselor
Current- Working as an Associate Professor I in the Department Business Administration, at St. Aloysius (Deemed to be University) Mangaluru since June 2007.
Previous- Worked for 1 year in the Department of Commerce at Badria First Grade College, Mangaluru during the year 2006- 2007.
Marketing and General Management
· Key Drivers Influencing Customer satisfaction towards innovative practices of Shopping Malls in Mangaluru city”, in an International Journal of Research and Analytical Reviews (IJRAR) ISSN, UGC Approved, 5.75 Impact Factor (E-ISSN 2348-1269,P- ISSN 2349-5138),Volume 5, Issue 4,PP-1065-1073, December 2018
· Digital entrepreneurship: opportunities and challenges with a special reference on jaalasanthe, a virtual business platform in Vidyabharati International Interdisciplinary Research Journal (Special Issue) indexed by web of science and UGC care list "ISSN 2319-4979, Special Issue of ""VARTANA 2021"" 212-220, impact factor: 1.6
· The Influence of Socio-economic Variables on Customer Expectation towards Shopping Mall Attributes in NOVYI MIR Research Journal, an UGC Care group II ISSN NO: 0130-7673, ) indexed by web of science volume 8 issue 3, pp. 646-647, March 2023
· Mall factors influencing customer shopping experience in NOVYI MIR Research Journal, an UGC Care group II ISSN NO: 0130-7673, indexed by web of science volume 8 issue 4, pp. 109-119, April 2023
· Published a paper on stress management strategies of working mothers in Mangaluru City in CAHIERS MAGELLANES –NS, Vol.6 No.2, 8 August 2024.
-“A Study on customer perception, expectation and satisfaction towards shopping malls in Bangalore and Mangalore” from UGC -Year of sanction -2015, Year of completion -2017,
· Member of UG Staff Council.
· Member of Academic Council
· Refresher course on mental health and wellbeing in higher education institutions- A step towards Viksit Bharat from 10 March to 24 March 2025 organised by UGC MMTTP Ramanujan College in collaboration with department of Psychology University of Delhi
· FDP on Tools and Techniques for Scientific Research on 22 February 2025, at St. Aloysius (Deemed to be University) Mangaluru.
· National Level Faculty Development Programme on 'Unlocking Insights: Advanced Research Methodology and Data Analysis, from 27th January 2025 to 29th January 2025 organized by PSGR Krishnammmal College for Women, Coimbatore in Collaboration with Consortium of Higher Educational Institutions for Research and Development (CHIRD), Department of Commerce (UG), Kristu Jayanti College (Autonomous), Bangalore and St. Aloysius (Deemed to be University), Mangaluru
· FDP on Systematic Literature Review on 18 January 2025, at St. Aloysius (Deemed to be University) Mangaluru
· Faculty Development Programme on 7 December, 2024 organised by the Human Resources Department of St Aloysius (Deemed to be University), Mangaluru
· FDP on mastering systematic literature review -tools techniques and best practices at PG department of Business Administration St. Aloysius (Deemed to be University) Mangaluru on 23 November 2024.
· FDP on Research Design on 14 September 2024, at St. Aloysius (Deemed to be University) Mangaluru.
· FDP on Exordium to research on 31 August 2024, at St. Aloysius (Deemed to be University) Mangaluru.
· 2 days FDP on 27 and 28 June 2024, at St. Aloysius (Deemed to be University) Mangaluru.
10 days, NEP 2020 Orientation and sensitization Programme at Malavia Mission Teacher Training Programme, of UGC, MMTTC, Kannur University from 21st to 30th May 2024.
· National conference on Reconnect and Reimage: Strategies for achieving success in Management, IT, Social and Humanities at Srinivas University, Pandeshwar, Mangaluru, on 23 August 2024.
· International Conference in St. Aloysius Deemed to be University on Insurance and Risk Management- A Road Map for 2025 held on 14-12 -2024.
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