On February 21, 2024, Craig Leith from Robert Gordon University conducted a master class on Digital Marketing. This guest lecture offered a deep dive into the latest trends, tools, and strategies in the digital marketing landscape. Craig Leith, a recognized expert in the field, shared his extensive knowledge on how businesses can leverage digital channels to enhance their marketing efforts and reach a broader audience. Participants gained valuable insights into effective online marketing techniques, including social media strategies, SEO, content marketing, and data analytics. This master class was an excellent opportunity for attendees to refine their digital marketing skills and stay ahead in the ever-evolving digital world.