Mr Vishal Nayak K - Profile - St Aloysius (Deemed To Be University)

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Mr Vishal Nayak K

Mr Vishal Nayak K

Assistant Professor - Stage III

MS (Communication), NET, PhD Pursuing

About

Teaching and Research

Mr. Vishal Nayak has been associated with the Department of Media Studies at St Aloysius College since 2008. In September 2025, Vishal Nayak submitted his Ph.D. thesis "Political Marketing and Meaning-Making on Social Media: A Study of Indian Parliamentary Elections" to the Dept of JMC at Kuvempu University, Shimoga and is awaiting his Ph.D defense. 

At St Aloysius, Vishal Nayak handles corporate communication subjects like marketing communications, digital media marketing, creative strategy etc. along with general subjects like media and cultural studies and political communication. Since 2010, Vishal Nayak has published numerous research papers in reputed peer-reviewed journals on corporate communication and political communication. 

Industry Experience and Active Collaboration

Vishal Nayak comes with excellent industry experience in designing and implementing various successful marketing and advertising campaigns for global audiences. An accomplished corporate communication professional, his career accomplishments include being featured as one of the 110 international marketers (and the only Indian) whose online marketing campaigns in the industry to be featured in Marketing Sherpa’s Yearly Wisdom Report 2007 and 2012. As a copywriter and marketing communications professional, Mr. Nayak has worked for reputed multi-nationals, software firms, market research firms, consumer goods companies, and educational institutions. Even though Vishal Nayak has actively embraced the vocation of teaching and research since 2010, he is still actively involved with the marketing communication industry as he regularly engages in industry projects as a consultant and a resource person for industry professionals.

Other academic and professional activities

Apart from teaching and research, Vishal has also been acting as an English voice-over artist in Mangalore for radio / video advertisements and corporate films with a portfolio of advertisements of over 50 companies, including national banks, car manufacturers, and Ministry of GOI related videos. He is also a podcast host of his own show on Spotify and is the executive producer of the student-produced podcast 'Media Studies EduPod' both available on Spotify.

References

Sl.No Qualification Level University Area of Specialization Year of Completion Awards
1 MS Manipal Academy of Higher Education 2004

  • Teaching
    • Engaged in postgraduate teaching with a strong emphasis on concept clarity, interactive learning, and application-oriented instruction.
    • 15+ years of designing and delivering course materials aligned with current academic and industry trends.
    • Constantly monitoring technological developments to identify and adapt latest in ICT tools, project-based learning, and outcome-based education.
  • Research
    • Actively involved in communication and media research with a focus on marketing communication, advertising, AI, and political communication
    • Published research papers in peer-reviewed journals and participated in national/international conferences.
    • Supervised and guided over 70 student research dissertations over 16 years in a research-driven learning environment. 
    • Currently pursuing collaborative and interdisciplinary research initiatives.
  • Mentoring
    • Regularly take soft skills, personality development, and public speaking sessions for both UG and PG students
    • Mentor students on career options and career guidance in the media industry
    • Take regular practical hands-on sessions on personal brand building, resume writing, LinkedIn profile building, and voice modulation for both UG and PG students
  • Admin work
    • Participate in academic and institutional administrative responsibilities, including student mentoring, curriculum planning, and departmental coordination.
    • Part (and regularly, head) of Annual Day video report (25-30 mins) planning and producing the entire video with a team.
    • Former head of the department (for 5 years; between 2012 and 2017)
    • Contribute to documentation, reporting, and organizing departmental events and outreach programs as and when required.
  • Chief Examination Coordinator (2023-24, 2024-25)
    • Spearheaded the planning, execution, and management of all internal and external examinations.
    • Coordinated with faculty, administrative staff, and external agencies to ensure adherence to examination protocols and timelines.
    • Oversaw the confidential handling of exam materials, result processing, and grievance redressal mechanisms.
  • Head - IQAR Criterion II – Technical Team

1. Current
a. Designation: Assistant Professor – Stage III
b. Start Date: August 2010


2. Previous
a. Company/Organization: Sylus Inc
b. Designation: marketing communications executive
c. Start Date: August 2005
d. End Date: April 2007

a) Political Communication
b) Adverting and Digital Marketing
c) Community Temples

Nayak, V., & Poornananda, D. S. (2024). Portrayal of Gender Roles in Political Ads on YouTube During 2019 Indian Parliamentary Elections. International Journal of Cultural Studies and Social Sciences, 20(1), 159–165. International Journal of Cultural Studies and Social Sciences, 20(1), 159–165.

Nayak, V., & Poornananda, D. S. (2021). Mobile-ready and Integrated Dialogic Communication on Indian Political Party Websites: An Analysis. Communicator, LVI(1), 13–21.

Shaja, N., & Nayak, V. (2020). A Study on Appeals Used in YouTube Advertisements of Insurance Policies in India. AL-SHODHANA, VIII(1), 14–29.

Nayak, V., & Arivind, S. (2013). Investor Attitudes Towards Strategic Corporate Social Responsibility of Indian Companies. AL-SHODHANA, 1(1), 97–105.

Rs. 1,70,000

Minor Research Under UGC STRIDE COMPONENT I

Topic: A Guide to Saraswat Temples in Udupi and Dakshina Kannada

Ststus: Completed (2020-2023)

BoS Member

Alva's College (Autonomous)

Moodabidiri

1. Moderator for Technical Session by Alexandru Balas - Director, Clark Center for Global Engagement; International Studies Program, SUNY, Cortland, New York

International Conference, Jan 2025

St Aloysius (Deemed to be University)

 

2. Paper Presentation

Topic: Portrayal of Gender Roles in Political Ads on YouTube During 2019 Indian Parliamentary Elections. 

Two-Day National Seminar on “Emerging Dimensions in Indian Politics”

Feb 09 and 10, 2024

Organized by the Department of Political Science, Government Degree College for Women (A), Begumpet, Hyderabad, Telangana

Sponsored by TSCHE, Hyderabad & ICSSR-SRC, Hyderabad

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