Assistant Professor - Stage III
MS (Communication), NET, PhD Pursuing
Mr. Vishal Nayak has been associated with the Department of Mass Communication & Journalism at St Aloysius College since 2008. Vishal handles corporate communication subjects like marketing communications, digital media marketing, creative strategy etc. along with general subjects like media and cultural studies and political communication. Over the past 14 years, Vishal has published numerous research papers in reputed peer-reviewed journals on corporate communication and political communication. Vishal comes with excellent industry experience in designing and implementing various successful marketing and advertising campaigns for global audiences. An accomplished corporate communication professional, his career accomplishments include being featured as one of the 110 international marketers (and the only Indian) whose online to be featured in Marketing Sherpa’s Yearly Wisdom Report 2007 and 2012. As a copywriter and marketing communications professional, Mr. Nayak has worked for reputed multi-nationals, software firms, market research firms, consumer goods companies and educational institutions. Apart from teaching and research, Vishal is also a voice-over artist for radio / video advertisements with a portfolio of advertisements of over 50 companies including national banks, car manufacturers, and Ministry of GOI related videos. He is also a podcast host of his own show and is the executive producer of the student produced podcast 'Media Studies EduPod' both available on Spotify.
| Sl.No | Qualification Level | University | Area of Specialization | Year of Completion | Awards |
|---|---|---|---|---|---|
| 1 | MS | Manipal Academy of Higher Education | 2004 |
1. Current
a. Designation: Assistant Professor – Stage III
b. Start Date: August 2010
2. Previous
a. Company/Organization: Sylus Inc
b. Designation: marketing communications executive
c. Start Date: August 2005
d. End Date: April 2007
a) Political Communication
b) Adverting and Digital Marketing
c) Community Temples
Nayak, V., & Poornananda, D. S. (2024). Portrayal of Gender Roles in Political Ads on YouTube During 2019 Indian Parliamentary Elections. International Journal of Cultural Studies and Social Sciences, 20(1), 159–165. International Journal of Cultural Studies and Social Sciences, 20(1), 159–165.
Nayak, V., & Poornananda, D. S. (2021). Mobile-ready and Integrated Dialogic Communication on Indian Political Party Websites: An Analysis. Communicator, LVI(1), 13–21.
Shaja, N., & Nayak, V. (2020). A Study on Appeals Used in YouTube Advertisements of Insurance Policies in India. AL-SHODHANA, VIII(1), 14–29.
Nayak, V., & Arivind, S. (2013). Investor Attitudes Towards Strategic Corporate Social Responsibility of Indian Companies. AL-SHODHANA, 1(1), 97–105.
Rs. 1,70,000
Minor Research Under UGC STRIDE COMPONENT I
Topic: A Guide to Saraswat Temples in Udupi and Dakshina Kannada
Ststus: Completed (2020-2023)
BoS Member
Alva's College (Autonomous)
Moodabidiri
1. Moderator for Technical Session by Alexandru Balas - Director, Clark Center for Global Engagement; International Studies Program, SUNY, Cortland, New York
International Conference, Jan 2025
St Aloysius (Deemed to be University)
2. Paper Presentation
Topic: Portrayal of Gender Roles in Political Ads on YouTube During 2019 Indian Parliamentary Elections.
Two-Day National Seminar on “Emerging Dimensions in Indian Politics”
Feb 09 and 10, 2024
Organized by the Department of Political Science, Government Degree College for Women (A), Begumpet, Hyderabad, Telangana
Sponsored by TSCHE, Hyderabad & ICSSR-SRC, Hyderabad
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