Current: 

Designation: Assistant Professor stage II

Start Date: 01/07/2017

Previous: 

Designation: Assistant Professor 

College: Sri Bhuvanendra College Karkala 

2016-2017

Retail Marketing 

Consumer behaviour 

HR

Published a paper entitled “Consumers Perception- A study on Large-scale Retail Outlets Vs Small Retail Outlets” in Alochana Chakra Journal (UGC-Care Group 1 Journal), Volume IX, Issue VI, June 2020 

Published a paper entitled “Do Shopping Malls affect the Business of Small Retail Stores?” in International Journal of Research and Analytical Reviews (IJRAR) E- ISSN: 2348-1269.

Published a paper titled " Youth Entrepreneurship: Barriers and Opportunities" in the conference proceedings of the International Conference The Role of Innovation Polices and Institutional Support in Shaping the India's Startups Ecosystem organised by PG department of Commerce, Vivekananda College, Tamilnadu with ISSN no 978-93-92751-70-7

Published a paper titled "Currency in Flux: Analysing the Ripple effect of Demonetisation on Nationalised Banks" in the Conference proceedings of the International Conference on "Innovative and Sustainable Management Practices" organised by Patel Institute of Science and Management with ISBN number 978-81-966226-1-9

 Participated in Two Day National Level Workshop on the topic “Comprehensive Strategies and Expert Guidance for Publication in Top-Tier Journals: Research Design and Multivariate Analysis” organised by Yenepoya Research Centre for Finance and Entrepreneurship Development, YIASCM, Yenepoya (Deemed to be University), Mangaluru on 15th -16th May, 2024.

 Participated in an ICSSR funded virtual ten days Research Methodology Workshop organised by MES’s Mahatma Night Degree College of Arts and Commerce, Chembur from March 1st 2024 to 13th March 2024.

 Completed a hands-on Workshop on OBE and Question Bank preparation using QnSmart i Organised by the IQAC of St Aloysius College (Autonomous) Mangaluru and The Office of Registrar and Controller of Examinations in association with IPSR solutions limited on 14 July 2023.

 Attended experiential workshop on ‘How to Write an Effective Manuscript to a Scopus Indexed Journal’ from 27th March -31st March 2023, organised by MSNIM Research Centre & IQAC, Mangaluru.

 Attended International online webinar on “Research Ethics in Higher Education” organised by IQAC, Rani Anna Government College for Women, Tirunelveli and Globethics. net in India on 14th -17th February, 2022.

 Attended online workshop on “Increasing Citation Score” on 8th January 2022, conducted by Rohoboth Academic Services, Bengaluru.

 Attended a Webinar on Research Methodology "Research Design and Application of Research Tools" jointly organized by the Department of Commerce, Commerce Association and Consumer Club, University College, Mangalore on 29th July, 2021.

 Attended the National Webinar on “Research Etiquette” organised by Learning Resource Centre & IQAC of S.M Shetty College of Science, Commerce and Management Studies, Mumbai on 28th May, 2021.

 Attended webinar on “Research Methodology in Commerce and Management using R-Studio” organised by St Aloysius College (Autonomous) Mangaluru in association with International Skill Development Corporation & Institution of Analytics, UK from 17th to 20th May, 2021.

 Participated in the National Webinar on “Research Paper Writing and Publications” organised by the IQAC and Commerce and Management Association of Trisha College on 6th February 2021.

 Participated in the three-day online workshop on “Statistical Analysis & Interpretation using SPSS” organised by Primax Academy, Bengaluru held from 04/01/2021 to 06/01/2021.

 Participated in the National Level Webinar on ''Open Educational Resources and Effective Search Techniques' organised by the Department of Library, St Aloysius College (Autonomous), Mangaluru, on 06 August, 2020.

 Attended online workshop on “How to Write Research Papers for Publication in Quality Journals?” organised by Nehru School of Management on 3rd August, 2020.

 Participated in the online webinar titled “Open-Source Tools for Data Analysis in Social Sciences” on 31st July 2020 organised by Department of Commerce Manipal Academy of Higher Education Manipal.

 Participated in two-day knowledge sharing National Webinar titled “Data analysis using SPSS Software” organised by the Department of UG an PG Commerce, Besant Womens’ College on 6th and 7th July, 2020.

 Participated in the webinar titled “Guidelines for Writing & Publishing Effective Research Papers” organised by Presidency College, Bengaluru on 22nd June, 2020.

 Participated in the Webinar on “Learning in the Digital Age” – Opportunities and Challenges held on 20th June 2020, conducted by IQAC, Govinda Dasa College, Mangaluru.

 Attended Five Days National Level Webinar on “Covid-19 and The Aftermath: Repercussions on Academics and Industry” held from 8th to 12th June, 2020, organised by the Department of Commerce and Management, Government First Grade College, Vijayanagar, Bengaluru.

 Attended the online workshop on “Choosing the Right Statistical Tool” conducted by Rehoboth Academic Services, Bangaluru on 19th May, 2020.

 Successfully completed Three Day Online Workshop on “Advanced Statistical Analysis for Social Sciences” organised by PG & Department of Commerce, Vivekananda College of Arts and Sciences for woman, Tamil Nadu, held on 13th, 14th and 15th May, 2020.

 Participated in the webinar on “Selection of Appropriate Statistical Tools: A Critical Way for Successful Research” organised by Research Advisory Committee, St. Mary’s College (Autonomous), Thoothukudi on 12th May 2020.

 Participated in an online Workshop on “Article Writing in Management and Social Sciences” Organised by School of Management Studies, University of Hyderabad, on May 10, 2020.

 Participated in an Online Workshop on “Understanding Theoretical Contribution in Management Research” organised by the School of Management Studies, University of Hyderabad, on 29th April 2020.

 Participated in the workshop on “Art of Thesis Writing” conducted by Rehoboth Academic Services at Rosario College of Management Studies, Mangaluru on 3rd August, 2019.

 Attended a one-day workshop on “Research Methodology” held on 28th July 2019 at University College, Mangaluru.

 Participated in the Three-Days Workshop on “Data Analysis and Interpretation using Statistical Package for Social Science (SPSS) and Analysis of Moment Structures (AMOS)” conducted on 5th, 6th and 7th June-2019 at Department of Post- Graduate Studies and Research in Commerce, Mangalore University, Mangalagangothri.

 Participated in the Research Methodology Workshop on “Questionnaire Building and Inferential Analytics” organised by Government First Grade College, Haleyangadi on 20th February, 2019

 Participated as a delegate in the one-day National Seminar on “India in the Web of Digitalisation” held at St Aloysius (Autonomous) College, Mangaluru on 16th January, 2019.

 Participated as a delegate in the one-day workshop on “Research Skills for Youth Empowerment” organised by Besant Women’s College held on September 15, 2018.

 Participated as a delegate in the one-day workshop on Data Analysis and Interpretation using SPSS organised by Department of Commerce, Mangalore University, Mangalagangothri held on 10th April, 2018.

 Presented a paper titled “From Cart to Checkout: Understanding the Drivers of Consumer Satisfaction in Modern Supermarkets" at the International Conference on Reshaping the Future: Exploring Challenges and Innovations in Business & Education, organised by Department of PG Studies and Research in Commerce, St Aloysius Deemed to be University, Mangaluru on 15th March 2024.

 Presented a paper titled "Currency in Flux: Analysing the Ripple effect of Demonetisation on Nationalised Banks" in International conference on "Innovative and Sustainable Management Practices" organised by Patel Institute of Science and Management on 30th Oct 2023 and won the Best Paper Award.

 Participated and Presented a paper entitled “ Consumers buying behaviour in Large- Scale Retail Outlets” in 6th interdisciplinary National Conference on Impact of Global Environmental changes on Economy, Agriculture, Trade and Business held at Shikshan Mandal’s Arts, Commerce and Science College, Jintur in association with Swami Ramanand Teerth Marathwada University, Nanded and Marathwada Commerce and Management Association, Auragagbad on 26th and 27th November 2021.

 Participated in the one-day National Level Conference on Contemporary Issues in Commerce and Management” and presented a paper entitled “Consumers Perception towards organised and Unorganised Retail Sector: A Study with reference to Mangalore Region” organised by Department of Commerce and Management, Dr. G. Shankar Govt. Women’s First Grade College and PG Centre, Ajjarakadu on 31st January, 2020.

 Participated in the two-day National Level Conference on “Role of Institutional Financing in the Development of Agriculture and Business Dynamics” and presented a paper entitled “Consumers Decision Making Process in Large-Scale Retail Outlets: A Study with reference to Mangalore City” organised by Department of Post- Graduate Studies and Research in Commerce, Mangalore University, Mangalagangothri on 25th and 26th October, 2019

 Participated in the two-day International Conference on Contemporary Innovations in Industry and Commerce and presented a paper entitled “Impact of Promotional Strategies on Consumers Behaviour at Shopping Malls” organised by Department of Post-Graduate Studies and Research in Commerce, Mangalore University, Mangalagangothri on 22nd and 23rd February, 2019.

 Participated in the 4th International Conference on “Economic Growth and Sustainable Development” during 23-24 November, 2018 and presented a paper entitled “Green Marketing: Influence on Consumers Buying Behaviour in Shopping Malls: A study with reference to Mangalore City” organised by the Shri Dharmasthala Manjunatheshwara Institute for Management Development, Mysuru.

 Participated in the two-day National Level Conference on Corporate Social Responsibility: Challenges and New Initiatives and presented a paper entitled “Issues and Challenges of Small Retail Outlets: A study with reference to Mangalore City” organised by the Post Graduate Studies in Commerce, Mangalore University, Mangalagangothri on 14th and 15th September, 2018.

 Participated in the Two-Days International Conference on “Global Management Myopia” and presented a paper entitled “Influence of mall culture on consumer behaviour and buying decisions” organised by the Post Graduate Department of Commerce, St. Agnes College (Autonomous), Mangaluru on 8th and 9th January 2018.

 Participated in the 3rd International Conference on “Economic Growth and Sustainable Development” during 10-11 November, 2017 and presented a paper titled “Online shopping and its impact on environment: Intersection of consumer behaviour and environment” organised by Shri Dharmasthala Manjunatheshwara Institute for Management Development, Mysore.

 Participated in the Two-Days National Conference on “Democratisation and Globalisation of International Business- Issues and Challenges” and presented a paper entitled “Online Purchasing in the wake of Globalisation-Issues and Key Challenges” organised by Mangalore University, Mangalagangothri on 30th and 31th March 2017.

 Participated in the National conference on “Pay India-2017”- Emerging Tax Reforms and Implications and presented a paper entitled “Socio -Economic Challenges in implementation of GST” organised by University Evening College, Mangalore on 11th March 2017.