• Appointed as Nodal Officer for UG Students Internship. 

• Member of examination Reforms committee

• Member of Board of examination

• Coordinator for Centre for cultural concern Sahaaya program 

• Coordinator for Ranking- Week, India Today ranking.

• Coordinator for Certificate course- Business communication.

• President of Commerce Association; Tulukoota, Music Association.

• Classguide.

• Mentor for 15 students

• Examination Squad 
• Coordinator of certificate course- Business Communication.
• Member of Entrepreneurship and consultancy cell

Current

Start Date: 1/06/2010

Designation: Associate Professor 

Area of research: Finance, Micro Finance, Marketing

• Published research paper on topic, "Analyzing the role of social media reels in shaping tourism trends among residents in Mangaluru", Digital transformation for a sustainable future, Kristu Jayanti (Deemed to be University), Shanlax publications- August 2025. Page no 1-9.
• Published research paper on topic, "Influencer ethics : protecting consumers", Kristu Jayanti Journal of Management Sciences 3(2), December, 2024, page no 64-73. ISSN(e) : 2583-6080.
• Published research paper on, 'Role of Consumer in food safety regulation' in Kristu Jayanti Journal of Management Sciences 3(1), June 2024, page 25-35. E-ISSN: 2583-6080.
• Published research paper in The Consumer Protection Act, 2019: Issues and challenge Journal ISBN: 978-93-341-1503-1, First edition January, 2025 on the topic, 'Role of Consumer in food safety regulation'.
• Published research paper on, 'Role of Consumer in food safety regulation' in Kristu Jayanti Journal of Management Sciences 3(1), June 2024, page 25-35. E-ISSN: 2583-6080.
• Published research paper on, ' Consumer protection and sustainable consumption', in International Journal of Applied Engineering & Technology vol. 5 no. 4, December, 2023. ISSN: 2633-4838 page no 249-254.
• Published research paper on, 'A study on consumer awareness on food adulteration', in QUEST- International Journal vol.no.2 (2022), ISSN: 1908-3211.
• Published paper 'Financial literacy among working women- A study in Mangalore City' - International journal of scientific research in science and technology, scientific journal impact factor- 7.214, September 2021.
• Published Paper ‘Mapping Consumer Behaviour During Lockdown’ In Alochana Chakra Journal (UGC-Care Group-1), ISSN 2231-3990,9(12), December 2020.
• Published a paper titled” Financial literacy and economic empowerment of women members of SHG’s” in LJCRT (www.ijcrt.org) on September 2018. Impact factor 5.75
• Published research paper on the topic, “Financial literacy and economic empowerment of women members of SHG’s” in International journal of creative research thoughts, volume 5(3), September 2017, ISSN – 2320-2882.

Received Rs. 1,00,000 for UGC sponsored minor research on topic titled “Women empowerment through Self-help groups- a study with reference to Mangalore city” (Year of sanction- 2013 and completion- 2015)

• Attended UGC sponsored Short term course on NEP- 2020 from 18 th to 26 th March, 2025 organised by Malaviya Mission Teacher Training Centre (MMTTC) Assam University.
• Attended one day online International Workshop on Research Methodology for Humanities and Social Science held on 21 st March, 2025 organized by Government of Karnataka Department of collegiate Nd Technical Education Govt. First Grade College, Siddakatte, Bantwal.
• Attended seven days International Faculty Development Program SAMVIDHI -24 on 'Advances in social science research tools, techniques and trends' organised by the Department of Economics, Kristu Jayanti College, Autonomous, Bangalore from 6^th -14^th November, 2024.
• Attended seven days National level virtual Faculty Development Program on 'Innovative pedagogical strategies using AI & Digital platform' organised by the Department of Commerce Kristu Jayanti College, Autonomous, Bangalore from 4^th- 11^th  November, 2024.
• Attended seven days National Level Virtual FDP on ‘Innovative Pedagogical Strategies Using AI & Digital Platform' organised by the Department of Commerce (UG), Kristu Jayanti College, Autonomous, Bengaluru in collaboration with St. Anthony’s College, Shillong, Meghalaya from 4^th  to 11^th  November, 2024.
• Attended International level Faculty Development Program on Empowering educators: Leveraging advanced methodologies and analytical tools for academic research, organised by Consortium of higher educational institutions for research & development (CHIRD) from 29^th  August to 5^th  September, 2024.
• Attended one day workshop on ‘Data analysis and interpretation using SPSS ‘organised by Department of Commerce, Mangalore University on 10^th April, 2018.
• Attended in two days’ workshop on Goods and Services Tax (GST) held on 3^rd and 4^th October, 2017 at St Aloysius College (Autonomous), Mangaluru.
• Attended Workshop on ‘ACCA’ held at St Aloysius College (Autonomous), Mangalore on 7th, 8th and 9th of May 2017.
• Attended Workshop on ‘SPSS’ held at St Aloysius College (Autonomous), Mangalore on 2^nd  and 3^rd of October, 2013.
• Attended one day workshop on “Investing in Challenging Times” held on 3^rd  April, 2012 at St Aloysius  College (Autonomous), Mangalore.

Research paper Presentation in Conferences/ Seminars:

• Presented research paper on the topic "Analysing the role of social media reels in shaping tourism trends among residents in Mangalore" at the International conference on 'Sustainable economic growth through digital Revolution' organised by Department of Commerce, Christu Jayanti (Deemed to be University) Bengaluru on 25th and 26th September 2025.

•  

  Presented research paper on the topic "Challenges in digital payment Adoption in India" at the International conference on 'Sustainable economic growth through digital Revolution' organised by Department of Commerce, Christu Jayanti (Deemed to be University) Bengaluru on 25th and 26th September 2025.

• Presented paper on the topic 'Influencer ethics : Protecting Consumers' in "Protect and Serve: 2024 International virtual conference on product safety and consumer Advocacy" organised by Dr. D. Y. Patil Law College, Pimpri, Pune, India in collaboration with the safety chic, Nigeria and  Ramakrishna Law Firm and Research Centre, Chikodi, Karnataka, India held on 20th & 21st September, 2024.
• Presented paper  on the topic, "Customer experience in volatile economic condition" in 10th REMSONS International Research Conference on, 'empowering transformational change in business landscape' organised by Durgadevi Saraf Institute of Management Studies & Durgadevi Saraf Global Business School, Mumbai, India on 31st August, 2024.
• Attended two-day International Conference on " Bridging the Gap: On the Intersection of Science, Technology, Education, Commerce and Management ", organised by De Paul Degree College, Mysore in collaboration with Xavier Board and AIRIO on 15th & 16th July, 2023 in Hybrid mode.
• Presented paper titled "Consumer Awareness on Misleading advertisement- An empirical study" in 2nd International Research Conference on, 'Innovative practices for sustainable business' organised by Sri Balaji University, Pune, India on 17th & 18th March, 2023.
• Presented paper on the topic, “A study on consumer awareness on food adulteration” in 2^nd International Conference for graduate studies, GRADCSON 2022, with the theme, advancing technology development research excellence and innovative leadership in the next normal held on October 20-22, 2022  at Nueva Ecija University of Science and Technology, Cabanatuan City- Philippines.
• Presented paper on the topic, “A study on perception and challenges of local entrepreneurs” in International Virtual Conference on Industry 5.0- Post Pandemic Transformation jointly organised by Department of Commerce, Patrician College of Arts & Science, Chennai and Department of Commerce, St. Joseph’s College of Commerce, Bengaluru on 18^th August, 2021.
• Presented paper on the topic, “Mapping consumer behaviour during lock down” in  International Multi-discipline Conference held at Harris College Maharashtra on June 14, 2020 and awarded Best Presentation award.
• Presented paper in two-day International Conference on “Emerging issues and trends in intellectual capital and innovative management practices in the global economy” organsied by Govinda Dasa College, Surathkal on the topic “A study on financial literacy among the post-graduation student in Mangalore city” on January 13^th and 14^th, 2020.
• Presented paper in two-day International conference on Contemporary innovations in Industry and Commerce on the topic “Financial literacy and economic empowerment of women in Self-help groups” organised by Department of PG studies and research in commerce, Mangalore University on 22^nd and 23^rd February, 2019.
• Presented paper in two-day International Conference on “Emerging issues and trends in intellectual capital and innovative management practices in the global economy” organsied by Govinda Dasa College, Surathkal  on the topic “Financial literacy among working women- A study with reference to Mangalore city” on January 13^th and 14^th, 2020 Mangalagangothri on 30th and 31st March 2017.
• Presented paper on topic titled “a study on E-payment system by businessmen with special reference to Mangalore city”, in two-day National Conference on “Democratisation and globalization of International Business- Issues and Challenges” held at Mangalore University Campus Mangalagangothri on 30th and 31st March 2017.
• Presented paper on topic titled “Women Empowerment through SHG’s- a study with reference to SHG in Mangalore District”, in two-day National Conference on “Business Education and employability: challenges and new directions” held at Mangalore University Campus Mangalagangothri on 29th and 30th April 2016.
• Presented paper on topic titled “E-banking: Customer perception and risk issues a study with special reference to Mangalore City”, in two-day National Conference on “Business Education and employability: challenges and new directions” held at Mangalore University Campus Mangalagangothri on 29th and  30th  April 2016.
• Presented paper on topic titled “Risk management in MFI – A Conceptual framework” in 7th International Conference on ‘Managing Uncertainty and Complexity’ held at Kristu Jayanthi College, Autonomous Bangalore  on  3rd  and  4th  April  2014.

Participation in Conderences/ Seminars:

• Attended International Conference “Industry & Innovation- Building Resilient Leadership for inclusive and sustainable Development”, Organised by School of Commerce, Finance and Accountancy, St Aloysius Deemed to be University, Mangalore in collaboration with ISDC on 12^th February, 2025.
• Attended one day National seminar on 'Consumer Protection in Globalised World: National and International Perspective' held on 9th September, 2023 and presented research paper titled " Empirical study on impact of advertisements on customers with special reference to Mangalore City" Organised by Marathwada Mitra Mandal's Shankarrao Chavan Law College, Pune in collaboration with Consumer Advocacy Group.
• Attended two-day International Conference on " Bridging the Gap: On the Intersection of Science, Technology, Education, Commerce and Management ", organised by De Paul Degree College, Mysore in collaboration with Xavier Board and AIRIO on 15th & 16th July, 2023 in Hybrid mode.
• Attended 2nd International Research Conference on, 'Innovative practices for sustainable business' organised by Sri Balaji University, Pune, India on 17th & 18th March, 2023.
• Attended 2^nd International Conference for graduate studies, GRADCSON 2022, with the theme, advancing technology development research excellence and innovative leadership in the next normal held on October 20-22, 2022  at Nueva Ecija University of Science and Technology, Cabanatuan City- Philippines.
• Participated in National Level Symposium on New age Social Media- Research, reels, posts and feeds on 23^rd September, 2022 organised by Student Research and Development Cell (SRDC)- Vidhyanidhi, Jain (Deemed-to-be University)- CMS, Bengaluru.
• Attended two-day International Conference on “Emerging issues and trends in intellectual capital and innovative management practices in the global economy” organised by Govinda Dasa College, Surathkal on January 13^th and 14^th, 2020.
• Attended one day National Conference on, “Innovative practices in Banking management IT education and social sciences” organised by Srinivas University, College of Management and Commerce Mangaluru on 30^th November 2019.
• Attended one day National seminar on “Banking before and after nationalisation” organised by Dept of economics, St Aloysius college (Autonomous), Mangaluru on July 19, 2019.
• Attended two-day International conference on Contemporary innovations in Industry and Commerce organised by Department of PG studies and research in commerce, Mangalore University on 22^nd and 23^rd February, 2019.
• Attended one day National Seminar on “Financial Reporting and Analytics” organised by Faculty of Commerce, St Aloysius College (Autonomous) Mangaluru on 15^th February, 2019.
• Attended two-day National seminar on Consumer Protection- Issues and challenges, organised by Faculty of Commerce, St Aloysius College (Autonomous), in collaboration with Centre for Consumer Studies Indian Institute of Public Administration, New Delhi on 16^th and 17^th February, 2018.
• Attended one day National level workshop on “Managing and safeguarding the personal wealth” organised by the Department od Commerce and Business Management, held on January 25, 2018.
• Attended  two-day National Conference on “Democratisation and globalization of International Business- Issues and Challenges” held at Mangalore University Campus Mangalagangothri on 30th and 31st March 2017.
• Attended two-day National Conference on “Business Education and employability: challenges and new directions” held at Mangalore University Campus Mangalagangothri on  29th  and 30^th  April, 2016.
• Attended one day National Conference on ‘Recent Advances in IT, Management and Social Sciences’ held at Srinivas Institute of Management Studies Pandeshwar, Mangalore  on 23^rd  April, 2015.
• Attended 7th International Conference on ‘Managing Uncertainty and Complexity’ held at Kristu Jayanthi College, Autonomous Bangalore  on 3^rd  and  4^th  April, 2014.
• Attended UGC sponsored two-day National conference on ‘Feminine Qualities and Leadership FEMCON- 2014 held at Mangalore University, University College Mangalore on 22^nd  and  23^rd  April, 2014.
• Attended one day National Conference on ‘Changing Trends- in management, IT and social sciences’ held at Srinivas Institute of Management Studies Pandeshwar, Mangalore on  9^th  April, 2014.
• Attended National Level Seminar on ‘Human Resource as a Strategic Business Partner’ held at St Aloysius College (Autonomous), Mangalore on 1^st  October, 2013.
• Attended UGC sponsored National Seminar on ‘Effective Partnerships between Commercial Banks and Micro-Finance Institutions’ held at Besant First Grade Evening College,  Mangalore  on  12^th September, 2013.
• Attended one day National Conference on ‘Sustainable growth in developing economies – challenges faced in turbulent times’ held at Srinivas Institute of Management Studies Pandeshwar, Mangalore on 12^th  April, 2012.
• Attended one day workshop on “Investing in Challenging Times” held on 3^rd  April, 2012 at  St  Aloysius  College  (Autonomous), Mangalore 
• Attended one day National Conference on ‘Tomorrow’s business Tigers – Best practices to stay ahead’ held at Srinivas Institute of Management Studies Pandeshwar, Mangalore on 10^th  April, 2013.
• Attended management development programme on “Wealth Management” held on 12^th November, 2011 at Sahyadri College of Engineering and Management.
• Attended UGC Sponsored National Seminar on ‘Research in Commerce and Management- issues and challenges’ held at St Aloysius College (Autonomous), Mangalore on  4^th  and 5^th  April, 2011.
• Attended National Conference on ‘Financial Reporting Standards and Tax Reforms’ held at St Aloysius College (Autonomous), Mangalore on 19th and 20^th of March, 2010.