Assistant Professor
AYUSH G KOTTARY
Assistant Professor - I
Department of Business Administration (UG)
School of Business & Management
St Aloysius (Deemed to be University)
Mangaluru-575003, India
Sl.No | Qualification Level | University | Area of Specialization | Year of Completion | Awards |
---|---|---|---|---|---|
1 | M.COM | Indira Gandhi National Open University (IGNOU) | 2024 | ||
2 | PGDIBO | Indira Gandhi National Open University (IGNOU) | International Business | 2022 | |
3 | MBA | Mangalore University | Marketing / Marketing Management | 2018 | |
4 | BCOM | Mangalore University | Business Taxation | 2015 | Best Outgoing Student Outstanding NSS Volunteer |
RESPONSIBILITIES AT SAU:
Coordinator – Centre for Civic Concerns (CCC2) for SAHAAYA Outreach Programme.
Programme Coordinator - BBA with Business Analytics Programme.
Staff Incharge – Diploma Programmes in Aviation including Diploma in Inflight Management and Diploma in Airport Management.
President – Potentia Association.
Key Resource Person – QnSmarti (Arrupe Block).
Member - Class Guide Coordinator Committee.
EXPERIENCE:
CURRENT:
Designation: Assistant Professor (Stage – I)
Start Date: 06-09-2021
PREVIOUS:
Company / Organization |
Designation |
Start Date |
End Date |
Mangalore University Constituent F.M.K.M.C College, Madikeri |
Guest Lecturer (Full Time) |
02-07-2019 |
30-08-2021 |
Hindustan Coca-Cola Beverages Private Limited (HCCB) |
Sales Trainee |
09-07-2018 |
06-10-2018 |
PEER REVIEWED:
· Reviewed a manuscript titled “A Review of SEO (Search Engine Optimization) as a Digital Marketing Tool for E-Commerce Businesses” for Asian Journal of Research in Computer Science in March 2025.
· Reviewed 12 manuscripts for Alshodhana Journal in March 2025
· Reviewed a manuscript titled “Role of digital media influencers on market reach and consumer behaviour” for Asian Journal of Advanced Research and Reports in March 2025.
· Reviewed a manuscript titled “The Effect of Emoji Digital Marketing Usage and Demographical Factors on Generation Z’s Purchase Intention”, for an International Edited Book “Information Management and Technology” for BP International Publishers.
· Reviewed a manuscript titled “Seasonality effects, stock exchange and foreign exchange markets”, for Asian Journal of Economics, Business and Accounting, a Web of Science Emerging Sources Indexed journal.
PAPERS PUBLISHED IN JOURNALS:
Title of the Paper |
Name of the Journal |
International / National |
Volume & Issue |
ISSN Number |
Year |
Investigating the Relationship of Social Media on Investment Decisions of Young Adults in Mangaluru City of Karnataka |
International Journal of Business Management and Research |
International |
Volume – 14 Issue - 1
|
2249-2143 |
2024 |
Challenges and Opportunities in Digital Marketing in the Post COVID-19 Pandemic Era |
International Journal of Business Management and Research |
International |
Volume – 14 Issue - 1 |
2249-2143 |
2024 |
A Comparative Analysis of Sensex Movement & Selected Nifty Index with Special Reference to Investment Prospects”, |
International Journal of Research in Academic World, |
International |
Volume – 2 Issue - 07 |
2583-1615 |
2023 |
Eco-Friendly Digital Marketing: Strategies for Sustainable Consumer Behavior |
International Journal of Research in Academic World, |
International |
Volume – 2 Issue - 11 |
2583-1615 |
2023 |
Analysis of Factors Influencing Investment Decisions in Cryptocurrency with Special Reference to Mangalore City – An Investor Perspective” |
International Journal of Advanced Research (IJAR), |
International |
Volume – 10 Issue - 12 |
2320- 5407 |
2022 |
A Study on Recent Performance of Stock Market and its Implications on the Economy |
North Asian International Journal of Multidisciplinary |
International |
Volume – 6 Issue - 12 |
2454-2326 |
2020 |
A Study on Impact of COVID-19 Pandemic on Digital Marketing |
Vidhyabharathi International Interdisciplinary Research Journal |
International |
June Issue |
2319-4979 |
2020 |
A Study on Advantages and disadvantages of Online Teaching During COVID-19: With Special Reference to Mangalore University Students. |
Vidhyabharathi International Interdisciplinary Research Journal |
International |
June Issue |
2319-4979 |
2020 |
Importance of Trademark in Branding and Marketing |
Ajanta – An International Multidisciplinary Quarterly Research Journal |
International |
Volume – IX Issue - III |
2277-5730 |
2020 |
A Study on Challenges and Problems in Rural Distribution – With special reference to Rural Markets of Dakshina Kannada District of Karnataka. |
International Research Journal on Multidisciplinary Science and Technology |
International |
Volume – 03 Issue - 06 |
2455-930X |
2020 |
CONFERENCE PROCEEDINGS:
Published a paper titled “Factors Influencing the Investment Decisions in New Age Investment Products” in conference proceedings of Twenty Second AIMS International Conference on Management. (ISBN 978-1-943295-24-1).
Published a paper titled “Influence of NBFC on Spending Behaviour: Study with Reference to Digital Wallets”, in conference proceedings of Twenty Second AIMS International Conference on Management. (ISBN 978-1-943295-24-1).
Published a Research Paper titled “Challenges & opportunities of mobile Phone Learning Technology Implementation in higher Education with reference to Kodagu District of Karnataka”, in the Conference Proceedings of the International Conference on ‘Future Dimension in Higher Education: A Quantum Leap in Technology’ organized by G.F.G.C, Madikeri, Karnataka State Higher Education Council and Sahyadri College of Engineering & Management, Mangaluru.
Best Outgoing Student. Outstanding NSS Volunteer (2015)
· Attended 5 days FDP on “Entrepreneurship and Innovation “organised by AICTE, Ministry of Education’s Innovation Cell (MIC), hosted by Sahyadri College of Engineering and Management from 24-03-2025 to 28-03-2025.
· Completed NEP 2020 Orientation & Sensitization Programme under Malaviya Mission Teacher Training Programme (MM-TTP) of University Grants Commission (UGC) Organized by MMTTC, Kannur University from 06.03.2025 to 14.03.2025.
· Attended a workshop titled “Exordium to Research” organised by the School of Commerce, Finance and Accountancy and The School of Business and Management, St Aloysius (Deemed to be University) on 31st August 2024.
· Attended a training programme on “Revolutionizing Education: The Digital Transformation of Teaching Pedagogy’ organised by St. Paul Institute of Professional Studies, Indore in collaboration with Xavier Board of Higher Education (Northern Region) on 05/10/2024.
· Attended a Workshop on “Vth Semester BBA Subject” conducted by Canara College, Mangaluru in association with FOBMAT on 02-09-2023.
· Attended a Workshop on “Chat GPT - A step forward to Conversational Excellence”, organised by Don Bosco College, Yelagiri on 06-07-2023.
· Attended an Online Training Program titled “Intellectual Property Rights Awareness Training Program” conducted by Intellectual Property Office, Ministry of Commerce and Industry, on 24-05-2023.
· Attended a Workshop on “Fundamentals of Research in Social Science” organised by ResearchMynd on 03-05-2023.
· Attended a Faculty Development Programme on “SKILLS REENGINEERING IN BUSINESS MANAGEMENT” organised by Andhra Loyola College on 23-05-2023.
· Participated three days faculty development programme on “Art of Writing a Research Article and Indexing & Publication” Organized by Ashoka Women’s Engineering College, Kurnool from 09-06-2022 to 11-06-2022.
· Participated in the One Week Online Faculty Development Programme (FDP) on ‘Emerging and Innovative Approach in Management, IT and Communication in Teaching and Research’ organized by IIMT College of Management in Collaboration with Indian Economic Association from 9th June 2022 to 15th June 2022.
· Participated in One Day Workshop on ‘Statistical Consultancy’ organized by Department of PG Studies and Research in Statistics, Mangalore University, Mangalagangothri, Konaje on 16th July 2022.
· Attended Two-Day Faculty Development Programme (FDP) on ‘Financial Education and Investor Awareness’ course for faculty members of constituent Colleges/ Affiliated Colleges/ Autonomous Colleges organized by Mangalore University in Association with Karnataka State Higher Education Council & National Stock Exchange Academy on 13th & 14th October, 2022 at Mangalore University, Mangalagangothri.
· Attended Ten-Days (35 Hours) National Level Online Faculty Development Programme on “Social Science Research and Professional Development of Teachers” organized by Shree Durgaparameshwari Temple First Grade College, Kateel from 27-10-2022 to 05-11-2022.
· Participated in the Seven-Day National Level Faculty Development Programme on “Academic Empowerment and Research Culture” organized by the IQAC of Shri Vivekananda College, Bantwal, Under PARAMARSH scheme of UGC from 13th September 2021 to 20th September 2021.
· Attended the Investor Awareness Program conducted by Sraddha Academy for Financial Education in partnership with Internal Quality Assurance Cell & Department of Business Administration and Commerce, St. Aloysius College (Autonomous), Mangaluru, for the Faculty members, on 18th October, 2021.
· Attended ‘Faculty Development Programme (FDP)' on the theme ‘Re-Imagining Internationalization’ organized by AIACHE along with Internal Quality Assurance Cell, St. Aloysius College (Autonomous), Mangaluru on 21st January 2022.
· Participated in FDP on ‘Effective Introduction in Journal Writing’ organized by Internal Quality Assurance Cell, Shankarlal Sundarbai Jain College for Women in collaboration with London Business School, Singapore, held on 18th February 2022.
· Participated three days faculty development programme on “Art of Writing a Research Article and Indexing & Publication” Organized by Ashoka Women’s Engineering College, Kurnool from 09-06-2022 to 11-06-2022.
· Participated in the One Week Online Faculty Development Programme (FDP) on ‘Emerging and Innovative Approach in Management, IT and Communication in Teaching and Research’ organized by IIMT College of Management in Collaboration with Indian Economic Association from 9th June 2022 to 15th June 2022.
· Participated in One Day Workshop on ‘Statistical Consultancy’ organized by Department of PG Studies and Research in Statistics, Mangalore University, Mangalagangothri, Konaje on 16th July 2022.
PAPERS PRESENTED IN CONFERENCES:
Title of Paper Presented |
Title / Theme of the Seminar |
Organizer |
Level |
Year |
A Comparative Analysis of Sensex Movement & Selected Nifty Index with Special Reference to Investment Prospects”, |
DRISHTI – 2023: A New Era in Management & Technology |
Vivekananda College of Engineering and Technology, Puttur |
International |
2023 |
Eco-Friendly Digital Marketing: Strategies for Sustainable Consumer Behavior |
Digitisation for Sustainable Development |
Field Marshal K.M. Carriappa College, Madikeri, |
International |
2023 |
A Study on Investor Perception Towards Cryptocurrency Investment & Taxation – With Special Reference to Mangalore City of Karnataka” |
Emerging Trends in Commerce and Management: Transformational Reforms, |
Mangalore University, Mangalagangothri, |
National |
2022 |
Analysis of Factors Influencing Investment Decisions in Cryptocurrency with Special Reference to Mangalore City – An Investor Perspective |
Business Resurgence in Post Pandemic Era - Pathway Ahead |
SDM College of Business Management Post Graduate Centre for Management Studies and Research, Mangalore |
International |
2022 |
A Study on Awareness, acceptance and Perception of Investors Towards Cryptocurrencies as an Investment Instrument – With Special Reference to Mangalore City of Karnataka |
New Trends and Challenges in Business Management and Innovation |
Nehru Arts and Science College, Tamil Nadu |
International |
2022 |
A Study on Impact of Covid-19 on Digital Marketing |
Impact of Covid-19 on Various Areas of Global Economy, Science & Humanities |
Gondwana University, Gandchiroli. Chintamani Mahavidyalaya, Ghugus, Mahila Mahavidyalaya, Amaravati. |
International |
2020 |
Importance of Trademarks in Branding and Marketing |
Intellectual Property Rights- Patents, Copyrights, Research Articles: Importance and Drafting Skills. |
Kumbhalkar College of Social Work, Wardha. Chintamani Mahavidyalaya Ghugus. |
International |
2020 |
Significance of Patents for Young Entrepreneurs |
Intellectual Property Rights- Patents, Copyrights, Research Articles: Importance and Drafting Skills. |
Kumbhalkar College of Social Work, Wardha. Chintamani Mahavidyalaya Ghugus. |
International |
2020 |
Challenges & opportunities of mobile Phone Learning Technology Implementation in higher Education with reference to Kodagu District of Karnataka |
Future Dimension in Higher Education: A Quantum Leap in Technology |
G.F.G.C, Madikeri / Karnataka State Higher Education Council / Sahyadri College of Engineering & Management, Mangaluru |
International |
2020 |
A Study on Challenges in Implementing Atma Nirbhar Bharath Abhiyan in the Lights of COVID-19 Pandemic –An Economic Perspective |
Atmanirbhar Bharat – Opportunities and Challenges with Covid-19 |
Pt. Deen Dayal Upadhyay Management College, Meerut. Society of Scientific Research and Education (SSRE). |
National |
2020 |
The Future Role of Marketing in the Post Covid-19 Era |
Recent Application of Applied Sciences, Humanities & Engineering with Covid-19 |
Silicobyte Katni Degree College, M.P. Society of Scientific Research and Education (SSRE). |
National |
2020 |
A Study on Challenges Faced by Social Entrepreneurs |
Entrepreneurship: A Start-up Initiative |
G.F.G.C & Post Graduation Study Centre, Kapu / CEDOK, Pranava Trust ®. |
National |
2020 |
Impact of Covid-19 on Advertising Industry |
Variables and Measurement |
The Global Association of Social Science, The International Research Journal of Social Sciences and Humanities, Indore School of Social Work, Indore. |
National |
2020 |
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