AYUSH G KOTTARY - Profile - St Aloysius (Deemed To Be University)

AYUSH G KOTTARY

AYUSH G KOTTARY

Assistant Professor

About

AYUSH G KOTTARY

Assistant Professor - I

Department of Business Administration (UG)

School of Business & Management 

St Aloysius (Deemed to be University)

Mangaluru-575003, India

References



Sl.No Qualification Level University Area of Specialization Year of Completion Awards
1 M.COM Indira Gandhi National Open University (IGNOU) 2024
2 PGDIBO Indira Gandhi National Open University (IGNOU) International Business 2022
3 MBA Mangalore University Marketing / Marketing Management 2018
4 BCOM Mangalore University Business Taxation 2015
 

Best Outgoing Student 

Outstanding NSS Volunteer

RESPONSIBILITIES AT SAU:

  • Coordinator – Centre for Civic Concerns (CCC2) for SAHAAYA Outreach Programme.

  • Programme Coordinator - BBA with Business Analytics Programme.

  • Staff Incharge – Diploma Programmes in Aviation including Diploma in Inflight Management and Diploma in Airport Management.

  • President – Potentia Association.

  • Key Resource Person – QnSmarti (Arrupe Block).

  • Member - Class Guide Coordinator Committee.

  • Member - Eligibility & Equalization Committee.

 

EXPERIENCE:

  1. CURRENT:

Designation: Assistant Professor (Stage – I)

Start Date: 06-09-2021

 

  1. PREVIOUS:

Company / Organization

Designation

Start Date

End Date

Mangalore University Constituent F.M.K.M.C College, Madikeri

Guest Lecturer (Full Time)

02-07-2019

30-08-2021

Hindustan Coca-Cola Beverages Private Limited (HCCB)

Sales Trainee

09-07-2018

06-10-2018

 

PEER REVIEWED:

·         Reviewed a manuscript titled “A Review of SEO (Search Engine Optimization) as a Digital Marketing Tool for E-Commerce Businesses” for Asian Journal of Research in Computer Science in March 2025.

·         Reviewed 12 manuscripts for Alshodhana Journal in March 2025

·         Reviewed a manuscript titled “Role of digital media influencers on market reach and consumer behaviour” for Asian Journal of Advanced Research and Reports in March 2025.

·         Reviewed a manuscript titled “The Effect of Emoji Digital Marketing Usage and Demographical Factors on Generation Z’s Purchase Intention”, for an International Edited Book “Information Management and Technology” for BP International Publishers.

·         Reviewed a manuscript titled “Seasonality effects, stock exchange and foreign exchange markets”, for Asian Journal of Economics, Business and Accounting, a Web of Science Emerging Sources Indexed journal.

PAPERS PUBLISHED IN JOURNALS:

Title of the Paper

Name of the Journal

International / National

Volume & Issue

ISSN Number

Year

Investigating the Relationship of Social Media on Investment Decisions of Young Adults in

Mangaluru City of Karnataka   

International Journal of Business Management and Research

International

Volume – 14

Issue - 1

 

2249-2143

2024

Challenges and Opportunities in Digital Marketing in the Post COVID-19 Pandemic Era

International Journal of Business Management and Research

International

Volume – 14

Issue - 1

2249-2143

2024

A Comparative Analysis of Sensex Movement & Selected Nifty Index with Special Reference to Investment Prospects”,

International Journal of Research in Academic World,

International

Volume – 2

Issue - 07

2583-1615

2023

Eco-Friendly Digital Marketing: Strategies for Sustainable Consumer Behavior

International Journal of Research in Academic World,

International

Volume – 2

Issue - 11

2583-1615

2023

Analysis of Factors Influencing Investment Decisions in Cryptocurrency with Special Reference to Mangalore City – An Investor Perspective”

International Journal of Advanced Research (IJAR),

International

Volume – 10

Issue - 12

2320- 5407

2022

A Study on Recent Performance of Stock Market and its Implications on the Economy

North Asian International Journal of Multidisciplinary

International

Volume – 6

Issue - 12

2454-2326

2020

A Study on Impact of COVID-19 Pandemic on Digital Marketing

Vidhyabharathi International Interdisciplinary Research Journal

International

June Issue

2319-4979

2020

A Study on Advantages and disadvantages of Online Teaching During COVID-19: With Special Reference to Mangalore University Students.

Vidhyabharathi International Interdisciplinary Research Journal

International

June Issue

2319-4979

2020

Importance of Trademark in Branding and Marketing

Ajanta – An International Multidisciplinary Quarterly Research Journal

International

Volume – IX

Issue - III

2277-5730

2020

A Study on Challenges and Problems in Rural Distribution – With special reference to Rural Markets of Dakshina Kannada District of Karnataka.

International Research Journal on Multidisciplinary Science and Technology

International

Volume – 03

Issue - 06

2455-930X

2020

 

CONFERENCE PROCEEDINGS:

Published a paper titled “Factors Influencing the Investment Decisions in New Age Investment Products” in conference proceedings of Twenty Second AIMS International Conference on Management. (ISBN 978-1-943295-24-1).

Published a paper titled “Influence of NBFC on Spending Behaviour: Study with Reference to Digital Wallets”,  in conference proceedings of Twenty Second AIMS International Conference on Management. (ISBN 978-1-943295-24-1).

Published a Research Paper titled “Challenges & opportunities of mobile Phone Learning Technology Implementation in higher Education with reference to Kodagu District of Karnataka”, in the Conference Proceedings of the International Conference on ‘Future Dimension in Higher Education: A Quantum Leap in Technology’ organized by G.F.G.C, Madikeri, Karnataka State Higher Education Council and Sahyadri College of Engineering & Management, Mangaluru.

 

Best Outgoing Student. Outstanding NSS Volunteer (2015)

·         Attended 5 days FDP on “Entrepreneurship and Innovation “organised by AICTE, Ministry of Education’s Innovation Cell (MIC), hosted by Sahyadri College of Engineering and Management from 24-03-2025 to 28-03-2025.

·         Completed NEP 2020 Orientation & Sensitization Programme under Malaviya Mission Teacher Training Programme (MM-TTP) of University Grants Commission (UGC) Organized by MMTTC, Kannur University from 06.03.2025 to 14.03.2025.

·         Attended a workshop titled “Exordium to Research” organised by the School of Commerce, Finance and Accountancy and The School of Business and Management, St Aloysius (Deemed to be University) on 31st August 2024.

·         Attended a training programme on “Revolutionizing Education: The Digital Transformation of Teaching Pedagogy’ organised by St. Paul Institute of Professional Studies, Indore in collaboration with Xavier Board of Higher Education (Northern Region) on 05/10/2024.

·         Attended a Workshop on “Vth Semester BBA Subject” conducted by Canara College, Mangaluru in association with FOBMAT on 02-09-2023.

·         Attended a Workshop on “Chat GPT - A step forward to Conversational Excellence”, organised by Don Bosco College, Yelagiri on 06-07-2023.

·         Attended an Online Training Program titled “Intellectual Property Rights Awareness Training Program” conducted by Intellectual Property Office, Ministry of Commerce and Industry, on 24-05-2023.

·         Attended a Workshop on “Fundamentals of Research in Social Science” organised by ResearchMynd on 03-05-2023.

·         Attended a Faculty Development Programme on “SKILLS REENGINEERING IN BUSINESS MANAGEMENT” organised by Andhra Loyola College on 23-05-2023.

·         Participated three days faculty development programme on “Art of Writing a Research Article and Indexing & Publication” Organized by Ashoka Women’s Engineering College, Kurnool from 09-06-2022 to 11-06-2022.

·         Participated in the One Week Online Faculty Development Programme (FDP) on ‘Emerging and Innovative Approach in Management, IT and Communication in Teaching and Research’ organized by IIMT College of Management in Collaboration with Indian Economic Association from 9th June 2022 to 15th June 2022.

·         Participated in One Day Workshop on ‘Statistical Consultancy’ organized by Department of PG Studies and Research in Statistics, Mangalore University, Mangalagangothri, Konaje on 16th July 2022.

·         Attended Two-Day Faculty Development Programme (FDP) on ‘Financial Education and Investor Awareness’ course for faculty members of constituent Colleges/ Affiliated Colleges/ Autonomous Colleges organized by Mangalore University in Association with Karnataka State Higher Education Council & National Stock Exchange Academy on 13th & 14th October, 2022 at Mangalore University, Mangalagangothri.

·         Attended Ten-Days (35 Hours) National Level Online Faculty Development Programme on “Social Science Research and Professional Development of Teachers” organized by Shree Durgaparameshwari Temple First Grade College, Kateel from 27-10-2022 to 05-11-2022.

·         Participated in the Seven-Day National Level Faculty Development Programme on “Academic Empowerment and Research Culture” organized by the IQAC of Shri Vivekananda College, Bantwal, Under PARAMARSH scheme of UGC from 13th September 2021 to 20th September 2021.

·         Attended the Investor Awareness Program conducted by Sraddha Academy for Financial Education in partnership with Internal Quality Assurance Cell & Department of Business Administration and Commerce, St. Aloysius College (Autonomous), Mangaluru, for the Faculty members, on 18th October, 2021.

·         Attended ‘Faculty Development Programme (FDP)' on the theme ‘Re-Imagining Internationalization’ organized by AIACHE along with Internal Quality Assurance Cell, St. Aloysius College (Autonomous), Mangaluru on 21st January 2022.

·         Participated in FDP on ‘Effective Introduction in Journal Writing’ organized by Internal Quality Assurance Cell, Shankarlal Sundarbai Jain College for Women in collaboration with London Business School, Singapore, held on 18th February 2022.

·         Participated three days faculty development programme on “Art of Writing a Research Article and Indexing & Publication” Organized by Ashoka Women’s Engineering College, Kurnool from 09-06-2022 to 11-06-2022.

·         Participated in the One Week Online Faculty Development Programme (FDP) on ‘Emerging and Innovative Approach in Management, IT and Communication in Teaching and Research’ organized by IIMT College of Management in Collaboration with Indian Economic Association from 9th June 2022 to 15th June 2022.

·         Participated in One Day Workshop on ‘Statistical Consultancy’ organized by Department of PG Studies and Research in Statistics, Mangalore University, Mangalagangothri, Konaje on 16th July 2022.

  1. PAPERS PRESENTED IN CONFERENCES:

Title of Paper Presented

Title / Theme of the Seminar

Organizer

Level

Year

A Comparative Analysis of Sensex Movement & Selected Nifty Index with Special Reference to Investment Prospects”,

DRISHTI – 2023: A New Era in Management & Technology

Vivekananda College of Engineering and Technology, Puttur

International

2023

Eco-Friendly Digital Marketing: Strategies for Sustainable Consumer Behavior

Digitisation for Sustainable Development

Field Marshal K.M. Carriappa College, Madikeri,

International

2023

A Study on Investor Perception Towards Cryptocurrency Investment & Taxation – With Special Reference to

Mangalore City of Karnataka”

Emerging Trends in Commerce and Management: Transformational

Reforms,

Mangalore University,

Mangalagangothri,

National

2022

Analysis of Factors Influencing Investment Decisions in Cryptocurrency with Special Reference to Mangalore City – An Investor Perspective

Business Resurgence in Post Pandemic Era - Pathway Ahead

SDM

College of Business Management Post Graduate Centre for Management

Studies and Research, Mangalore

International

2022

A Study on Awareness, acceptance and Perception of Investors Towards Cryptocurrencies as an Investment Instrument – With Special Reference to Mangalore City of Karnataka

New Trends and Challenges in Business Management and Innovation

Nehru Arts and Science College, Tamil Nadu

International

2022

A Study on Impact of Covid-19 on Digital Marketing

Impact of Covid-19 on Various Areas of Global Economy, Science & Humanities

Gondwana University, Gandchiroli. Chintamani Mahavidyalaya, Ghugus, Mahila Mahavidyalaya, Amaravati.

International

2020

Importance of Trademarks in Branding and Marketing

Intellectual Property Rights- Patents, Copyrights, Research Articles: Importance and Drafting Skills.

Kumbhalkar College of Social Work, Wardha. Chintamani Mahavidyalaya Ghugus.

International

2020

Significance of Patents for Young Entrepreneurs

Intellectual Property Rights- Patents, Copyrights, Research Articles: Importance and Drafting Skills.

Kumbhalkar College of Social Work, Wardha. Chintamani Mahavidyalaya Ghugus.

International

2020

Challenges & opportunities of mobile Phone Learning Technology Implementation in higher Education with reference to Kodagu District of Karnataka

Future Dimension in Higher Education: A Quantum Leap in Technology

G.F.G.C, Madikeri / Karnataka State Higher Education Council / Sahyadri College of Engineering & Management, Mangaluru

International

2020

A Study on Challenges in Implementing Atma Nirbhar Bharath Abhiyan in the Lights of COVID-19 Pandemic –An Economic Perspective

Atmanirbhar Bharat – Opportunities and Challenges with Covid-19

Pt. Deen Dayal Upadhyay Management College, Meerut. Society of Scientific Research and Education (SSRE).

National

2020

The Future Role of Marketing in the Post Covid-19 Era

Recent Application of Applied Sciences, Humanities & Engineering with Covid-19

Silicobyte Katni Degree College, M.P. Society of Scientific Research and Education (SSRE).

National

2020

A Study on Challenges Faced by Social Entrepreneurs

Entrepreneurship: A Start-up Initiative

G.F.G.C & Post Graduation Study Centre, Kapu / CEDOK, Pranava Trust ®.

National

2020

Impact of Covid-19 on Advertising Industry

Variables and Measurement

The Global Association of Social Science, The International Research Journal of Social Sciences and Humanities, Indore School of Social Work, Indore.

National

2020

 

 

 

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