The inauguration of the 3-day workshop on ‘Business Analytics and Digital Marketing’ was held on 18th March 2019 in Sanidhya Hall, SAC, Mangaluru. This workshop was organized by the Department of Business Administration in collaboration with i5 Summit (IIM, Indore) and makeintern.com.

Dr Somayajulu, Business Analyst, i5 Summit (IIM, Indore) and Mr Shoaib, Digital Marketing Trainer and Consultant, makeintern.com were the Resource Persons. Rev. Dr Praveen Martis SJ, Principal, SAC presided over the programme.

Dr A.M. Narahari, Registrar, Director of Arrupe Block, Fr Pradeep Anthony, SJ, Staff Convenor, Arati Shanbhag, Savio Pereira and Abdulla Nangarath, the student convenors were present on the dais.

Rev. Dr Praveen Martis, in his inaugural address, said that we are moving along with the fast changing world. We must update ourselves and move along with the contemporary digitalized world. Hence, it is necessary for the management students to attend such workshops and gain more knowledge about Business Analytics and Digital Marketing field.

Around 98 students are registered for this workshop.

Arati Shanbhag welcomed the gathering. Runa Lobo compered the programme. Savio Pereira proposed the vote of thanks.